12 Google Tools to promote small Business

As a small business or a start-up owner, you want to take advantage of anything that can generate you more leads/customers.

Did you know that Google is just beyond Gmail and Search Engine? There are plenty of Google tools that can help you promote your business. Most of them are FREE, so why wait when you can use them to grow your business.

So, we have decided to make a list of the most essential Google marketing tools so that your business can take full advantage of all that Google offers.

1. Google My Business

   Want your business to be visible on Google without must effort and free of cost?

   Then, you need to try the Google My business tools. All you have to do is claim you’re listing to get featured in the result. A great way to generate more leads and build a web presence.

   To attract in more customers you add more information of your business, generate few reviews from your existing customers and can post an update of upcoming event or offers.

   Check the below mentioned screenshot of a search result with Google My Business listing.
   

2. Google Ads

   Everyone wants is an organic reach to your website, and that can be achieved by SEO. But, if you want a kick start to your SEO you can try Google Ads (former Google Adwords) and generate paid traffic to your website.

   Google Ads is the most popular form of online advertisement which works on bidding strategy. It is a form of PPC (pay-per-click) where you pay Google only when a person clicks on your ad. The Cost Per Click (CPC) or the budget will vary on the factors such as competiveness of the keyword, target location and score of your website.

   This PPC campaign can be started by create a simple four line text ads related to the keyword you select. Then you have to set a daily budget for your advertising campaign and monitor your progress using the Ads analytic tools.

   While creating a campaign, you can add a landing page and create advertisements, service offerings, product listings, video content and can even generate app downloads. Google Ads work on 3 pricing models such as:
   
   • pay-per-click (PPC) model for driving traffic to the website.
   • cost-per-acquisition (CPA) for acquiring conversions (eg. purchases or signups).
   • cost-per-thousand viewable impressions (vCPM) for increasing awareness.
   

   The first two pricing models are available for paid search, and the last one is available only for Display Network campaigns.

   

   For small business owners who don’t have a lot of time to setup ads, there is a quick and easy solution: Ad Words Express. Google creates, manages the ads and pushes it to the right audience and device based on the keyword.

3. Google AdSense

   AdSense is a perfect tools for business who create and manage content on internet either on a website or YouTube, which can make money for them.

   All that the Google AdSense does is creates a network of advertisers who want to promote their products to their target audience. If you manage a blog, website or a YouTube channel, you can let Google AdSense place their ads on your property.

   These ads which are shown to the visitors are based on their search history, location and other factors, and you get paid for every click that is made to the ad.

   

4. Google Trends

   Every business needs to evolve with changing times. When it comes to content for your blog, website, Google Ads or Social Media, you need to make a smart keyword choice.

   Google Trend can be a great tool to evaluate the popularity of keyword, compare them against different variations of terms and analyse how popularity has varied over time in different region.

   Google Trends shows you what people around the world are currently searching for — the information is even updated in real time. You can also see the most popular topics and queries related to the terms you’re interested in and you can use this data to determine which topics are popular, then create content accordingly.

   

5. Google Alerts

   To constantly keep our-self update, we at DigitalDrop make use of Google Alerts to know about any news regarding Digital Marketing and our company.

   Google Alerts is a free tool by Google that enables you to monitor the web for mentioned keyword or phrases. You can get this notification by email or by RSS feed, all you have do is select the option in the “Deliver to” dropdown.

   You can get notified whenever someone mentions your company, products, executives or even your competitor. This will help you stay ahead of our competition and manage your online reputation.

   

6. Google Analytics

   Now that you have a website it become very important to track the visitors to your site, to understand the demographics of the visitors, the device they are using and the location from where you are generating traffic.

   It is important to generate traffic to your website but it is equally important to find out the source of traffic. This can be achieved by inserting a small code to the website which helps you track your visitors.

   There are many tools available for tracking website visitors, but Google Analytics is the best among the rest and it is absolutely free.

   All the analytical question can be answered by Google Analytics which will give a smarter insight into your website traffic and help you understand the source of your traffic and the navigation to your web pages.

   

7. YouTube

   YouTube – a product by Google since 2006, having over 2 billion users who watch 1 billion hours of video everyday. Being the second most popular social media platform with 79% of internet users.

   As you all know video blogs can generate more views than text blog, so here comes the necessity for a business to utilize this platform to create more brand awareness.

   Video content can be uploaded anywhere like on YouTube or even on a website. But YouTube will generate more views than any other platform due to its SEO factor.

   So, if you want to promote your video content then YouTube is the best platform. By uploading a video on YouTube, Not only will your video be available to YouTube’s millions of visitors, but it will also be on priority for showing up in search results.

   

8. Google Bloggers

   Are you a blogger? Do you want your content to be visible to your targeted audience? Google Blogger should be the choice you make.

   Google Blogger is a free platform for blogs similar to WordPress. You can use it to create and host blog. You can write about product update or latest company news. The plus point will be that all your content will be indexed for Google without much effort. It even as options to customize the theme for your blog.

   

9. Google Scholars

   Google Scholars is a free online search tool for academic literature. It has massive collection of resources, you can find articles, theses, books, abstracts and court opinions. This content taken up by academic publishers, professional societies, online repositories, universities and other websites.

   

10. Google News

    Find all news and find what could benefit you and your business through Google News. The news has been categorized by the region and language based on your preference.

    Apart from fetching the news for your personal and business growth, Google News can also be used as a source of inspiration for marketing campaign, article ideas and can be used to implement business strategies.

    

11. Google Webmaster Tool

    What’s a better way to find out whether your site is optimized for Google searches, than with a Google tool?

    Google Webmaster Tools helps you find the website indexation. This tools helps you find issues in your website that has been stopping your website for indexing on Google.

    You can even analyse your search traffic to discover how people are searching you, which platform is driving you traffic, which device has been generating more traffic, the time visitors spend on your website.

    

12. Google Drive

    Google Drive is Google's free online storage service, allowing users up to 15 GB of free storage in the cloud for files like photos, documents, designs, videos, etc. Google Drive allows you to share your files or folders with others, making collaboration easy and reducing the headache of too-large email attachments.

    If you want to share any kind of documents with your co-workers which requires constant changes then you can make use of Google Drive.

    

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