B2C Marketing and its strategies
Business to consumer or B2C marketing is a term used when a business advertises its products/services to an individual for their personal use.
When it comes to advertising a business, it is very important to plan and strategize the marketing procedure based on whether it is B2B or B2C business model. The major difference along both is that B2C marketing campaign triggers emotional reactions or response, whereas B2B marketing campaign offers on providing immediate value. B2C marketing is about reaching consumers with an attractive message - first to create an interest, and then to translate that interest into a sale.
B2C marketing strategies help you prepare for sales, anticipate responses, and track progress. Of course, you don’t want to jump into any marketing strategy without fully understanding how it works. Bad marketing can have a negative impact on your business and its reputation for years to come. Also due to this competitive world, it is very important to plan your strategies better than your competitors when it comes to B2C marketing.
Goals of a B2C marketing approach include:
- Raising brand awareness
- Increasing engagement
- Getting more leads
- Creating customer evangelists
- Driving more sales
- Boosting customer retention, loyalty, and lifetime value
Check few of the B2C Strategies that can help you grow your business.
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Customer Loyalty Program
Customer loyalty is a customer's willingness to buy from a brand repeatedly, and it's the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction. Customer loyalty program is a rewards program offered by a company to buyers so that they frequently make purchases. In a loyalty program a brand may offer free merchandise, rewards, coupons, or even advance released products.
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Social Retargeting
Retargeting campaign involves remarketing your ads to customer who have visited your site previously i.e. your potential customer. Social retargeting is a very successful marketing strategy. It occurs when a potential customer who had been searching a site moves on to other pages, or perhaps other website, this is when social retargeting can reintroduce them to products they’re already interested in — and offer them a promotion that encourages them to return to your website and purchase. Retargeting can be especially helpful when a potential customer abandons a cart, and the ad can help remind the consumer what they left behind.
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Connect with Prospects on a Human Level
To sell your product it is very important that you connect to your prospect customer on a human level. Create content in your social media post, blog article that authenticate your brand voice, in this way you can build a relationship with your customer on human level. Sharing your own/live stories can relate to the problem they are facing and will in turn generate trust in your product.
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Host Creative and Engaging Contests
I believe everyone love contest, a contest can be hosted on website, social media platforms, in a mall or anywhere where there are crowd of visitors. You can also do so by organizing a webinar and gaining exposure through contest at the same time.
In this contest it is very important to give away your target audience something which is valuable to them. Everyone loves free stuff especially when it can be achieved easily without much effort.
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Add a Free product with Purchase
A free product is a gift with purchase. It always adds more value to the product/services you sell. In other words, it lets people know that they’re getting something extra without having to pay more money. It’s a win-win situation for both the seller and buyer. Buyers sell the product and get paid for it, and the customer gets a bonus item in return.
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Leverage Social Media
Not all B2C businesses have been using social media to its fullest, which have in turn compromised their reach to prospect customers. Brands who have been using social media to promote or display their products/ services have gained more exposure than brands that haven’t.
Customers do not use social media for a motive to see advertisement, but using the ads carefully and thoughtfully can create your brand image. A business can effectively work in advertising its new product releases and can also create a unique brand personality.
Social media creates a perfect opportunity to interact with target market on the customers’ terms, through their medium of preference. The ultimate goal for any business is to be viewed as a trusted insider and a valued addition to a consumer’s social channels.
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Build Micro-Influencer Relationships
When you hear a term “influencer” people often think it as Kim Kardashian, Selena Gomez, and Beyonce. However, micro-influencers are often more engaging with social followers plus they are not heavy on your pockets.
Being aware that the micro-influencer has fewer followers compared to celebrities or big personalities, they connect more on a person level to their audience. The followers/subscribers of such micro-influencer are bound to get influence if they promote/use any brands product. Partnering with micro-influencers can be a beneficial to your business. You can send them free samples and products to get them interested.
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Invest in Mobile-First Marketing
Since you all know that most of the people are browsing through their phone, due to which mobile first marketing has become very crucial. There has been no doubt that you have to make a presence for potential customer browsing through laptops or tabs, but you can’t ignore the mobile viewers also. Mobile marketing has become a must-have marketing strategy for B2C businesses. It is a multi-channel, digital marketing strategy which aims at reaching a target audience on their smartphones and other mobile devices, via websites, email, SMS, social media, and apps.
Still confused on what strategies can work for your business industry. Don’t worry, contact DigitalDrop and plan your Digital Marketing Strategies with us. You can even check our Digital Marketing Services we deal with.
