A business only succeeds when it adapts to the changes in terms of new involving marketing trends.
As an app always updates which fixes bugs and incorporates new features similar does the digital trends. Which makes is essential for businesses to be aware of these changes and adapt to the emerging technologies to stay ahead of their competitors. This will gain them a competitive edge and make them capable to grow business by adapting to new technologies, getting them more leads and improvising their relationship with existing customers.
If your brand is not following the latest digital marketing trends, you are limiting your brand in reach. You must be not aware or incorporating this new trends, but your customers and competitors are.
In the year 2020, we will be seeing some new marketing trends along with some old ones going hand in hand. Check our list of new digital marketing trends for the year 2020.
Chatbots are software which communicates with website visitors in real time which helps them make a purchase or answer their query.
They either use verbal interaction or chat window to answer the question of the visitors.
Hiring an individual for this could be expensive and even the replies could be slower than then of chatbots. Customers really appreciate this personalized services and getting their question answered quickly.
Many brands already using chatbots in 2019 will continue to do so in 2020 as it has been making their visitors happy and giving a quick response.
According to BotCore Infographics 63% of customers prefer interacting with chatbots as they are responsive 24/7 and gives prompt response. This round the clock availability will demolish the chat system options in website.
Moreover the chatbots will never be moody and they will always answer your questions even if you repeatedly ask a single question.
What you think could be the best medium of communication and what could be the criteria to select the one?
The answer is very simple, the feasibility to communicate and the selection would be social media apps.
Social Media messaging aren’t just used to send emojis or chatting to your friends anymore. These apps like Facebook, WhatsApp, WeChat are used by the business owner to communicate with their customers lately.
These messaging apps are in demand for businesses as customers find it very convenient to communicate with them for their queries. This gives a touch to personalized marketing and everyone just loves it. One more innovative feature is sending money through these apps.
Here are a few purposes for which businesses are using messaging apps:
Think about how your business can use social messaging apps in 2020!
You must have dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction movie, but those times have gone. AI is the integral part for Digital Marketing this year and even in upcoming years to come.
Artificial Intelligence will rule the world which has already been started as AI taking up the world’s simpler jobs.
One of the AI feature is Voice search. This is probably not the first year of voice search however 90% of the users complained about the inconvenience caused due to not getting output as expected. This happened mainly because the device didn’t track the voice clearly.
With the improvisation of AI these issues have been sorted, and now the voice search results have been satisfying. By 2020 50% of the searches would be voice search.
Hyper targeting an advertising campaign is a strategy to maximize of conversion rate by targeting the advertising to only the relevant targeted audience.
Benefits of Hyper Targeting:
Influencer Marketing is a type of social media marketing that uses endorsements and product branding from influencers. Influencers are individuals who have a good reputation and huge followers on their social media account, as they are viewed as experts within their niche.
Influencer marketing is an old marketing method combine with new technology. It is a brand endorsements combined with content Marketing on Social Media Platform.
There have been many micro influencers that can help you promote your brand to their follower or subscribers. These Micro influencers have fewer followers than celebrities/famous person but they communicate to their followers on personal level and hence have build trust with them. This trust is what gets their followers believe in product/service they promote.
There are various ways of content marketing like blogs, post images and videos. Video is one of the most important and impactful communication mediums today. YouTube is the 2nd largest search engine after Google. That means people want to see video content more and more.
Video Marketing is none other than promoting your brand with the help of videos. You will need to know the rules of video marketing before starting the video marketing campaign.
Benefits of Video Marketing:
Pinterest first launched its lens on after which it has been gaining its popularity and use exponentially. Pinterest lens is a visual search tool that allows user to take photo of a product to find where you can buy a similar product. And Pinterest is not the only one with visual search option.
Google Lens is a visual search tool by Google, which lets you take photo of a location or object through camera and it recognize them. You can take photos of Apparel and home goods, barcodes, business card, book, Event flyer and Billboard, Landmark or building, Painting, Plant or animal.