I don’t think there is anybody who is not aware of the term Social Media.
Social Media has been the latest trend and has grown faster than the internet.
On an average, people spend 144 minutes on social media every day. Yay! you heard it correct 2 hours 24 minutes are spend on social media on an average on daily basis.
From advertising to lead generation to conversion, businesses can be increase sales easily today by use of social media.
So what basically is Social Media Marketing?
Social Media Marketing is a process for creating content for your business, which drive engagement on various social media platforms. This will help you to promote your product/services to your prospect customers.
You can surely use different marketing methods but advertising through Social Media platforms will get you the best response.
Since there are so many Social Media platform, focussing on all platforms will be a major hurdle you will face.
The content which needs to put up will vary based on which social media platforms is the content being displayed. There will be platform in which images will be the key element, on other video will drive traffic, whereas there will be few in which blog content will play a major role. So you need to create content based on the platform you select.
Firstly, identify where your prospect customers are active on. These will vary based on the target area and even on the kind of model your business falls into.
If you’re business is B2C model where your target audience are end users than popular platform like Facebook and Instagram will fetch you a better response. And in case if your business is B2B model than LinkedIn will play a major role for your Social Media Marketing. However, being active on all social media is equally important for any business or brand.
How Social Media Marketing can help your business?
Social Media has been proven to boost brand awareness by driving up engagement. Social engagement can be measured by the features like comments, likes, shares, and re-posts. Social media also helps you increase brand awareness by directing traffic to your website. This can be done by including direct links to your website in your profile, bio, and posts.
With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers.
Always create content that generates more engagement and maximum shares. As each post that is shared will be introduced to a new network of individuals, which can lead them to become potential customers.Implementing a correct social media strategy will greatly increase your brand recognition, as this will introduce your brand to a broad audience of potential consumers. Your potential customer are relying on your social media for authenticity, brand trust and customer feedback. So, it is mandatory to keep your profile up-to-date and regularly posted.
The low cost advertising feature offered by social network is a great way to promote your content and special offers. Let’s face it, making a social media post will cost less than printing flyers, advertising on social media platforms like Facebook and Instagram will be cheaper than advertising on billboards, and uploading a video on YouTube will be cheaper than TV ads. Plus to add on to this, social media platforms will fetch you better response than any other traditional ways of advertising.
When it comes to social media marketing you can target your ads based on the age, interest and the data that has been associated with their profiles. This is a huge advantage for brands with a niche or local market. This will help business and marketers to promote ads that reaches out to people who can possible convert into customer without wasting your budget and effort.
Social media offers an easy way for potential customers to express interest in your business and your products/services. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.
Word of mouth drives 20 to 50 percent of purchasing decisions. When you get people talking about your product/services or brand on social media, you build brand awareness and credibility, and set yourself up for more sales.
One key way to drive social word of mouth is to partner with influencers - people who have a large followers on social media and can draw the attention of them to your brand.
These influencers can be Micro Influencers also which have fewer followers than major influencers around the world. But, this micro influencers have audience which trust and believe in their voice due to their personalized attention.
What is brand without a great customer satisfaction? Providing good customer service is the top most priority for any business owners. It offers a unique opportunity to setup your customer service and provides instant gratification to your target audience.
Social media gives businesses insights about their target audiences. Getting to know your customers can help your business discover creative ways of reaching them through content and advertising. This is because you will know what your customers want and will be able to deliver it to them. Targeting and delivering the specific needs of your clients can result in increased conversion rates and will boost your overall sales.
Reviews are important to a business. This is because people will trust brand especially when it comes to online reviews. Building a strong relationship with buyers of our brand can help your increased chance of landing new leads or being refered to prospect customers.
Customers today are leaving more online reviews than ever before. They will either show their love or hate for your product or service. Either way, it provides honest feedback for your brand to consider. Whether good or bad, by monitoring what is being said about your business is a great way to improvize. Even for a bad review, explaining your part of story or compensating your customer can increase their trust level in your brand.
Social media marketing platforms
Did you know, Facebook is a country on its own? It’s larger than any other country in the world, and one could even say that it’s more connected.
Facebook is a platform where a business owner creates and actively uses their Facebook page as a communication channel to gain and maintain its existing customers and to connect to them. Facebook actively allows business owners to create an individual profile or a business page for companies, organisations or any other group attempting to develop a fan base for a product, service or a brand.
Facebook Marketing has become one of the biggest digital channel in terms of new opportunities. Facebook provides you with various ways to promote your business and generate revenues through it. There are ways in which you can increase the reach of your newly created Facebook page, generate traffic to your website, let people interact with your business from Facebook messenger, or even generate leads by advertising to your targeted audience.
Similar to Facebook Marketing, Instagram has been the mostly used social media apps now-a-days. Instagram users aren’t just active, they are engaged.
The app which was once created to share photos and videos, has become one of the top social media site. More than half of the Instagram users visit this site daily. It allows you to advertise your product and promote your brand in an authentic and friendly way to the customers.
Instagram Marketing can be used best if your target audience are younger age group.
YouTube is exclusively meant to upload and promote video content. YouTube is currently the second most used search engine after Google which has a massive traffic flow on daily basis.
People now a days look for Video blogs rather than a text blogs. Videos explains the concept in quite a practical way, which is a better explanatory than text content.
YouTube is a live example of the fact that video marketing is a growing trend. For online and offline business owners and internet marketers YouTube is an essential strategy to take advantage of the webs shift towards videos.
LinkedIn is the most professional sites of the major networking sites present today. It allows you to set up a personal profile and get connected with professionals you know and professionals you want to know from around the world.
LinkedIn is one of the best social media platform which B2B brands can use.
It is a great platform for employees and employers for placements. Employee’s profile lets employers understand their work experience, their skills and their recommendations.
LinkedIn is even responsible for more than 80% of business’s social media leads.
Pinterest has over 5 million followers and is already growing rapidly. Implementing a Pinterest marketing strategy for your business may increase sales and brand awareness. It’s a great way to promote your brand and make it discoverable on a large scale.
Now that you have heard of all the other social media platform, twitter is equally important and can’t be ignored for businesses.
All you will have to do is start a Twitter account and gain followers by engaging with target audience and interacting with them. If you are successful to grow you’re followers than you can unlock new opportunities to grow your business online through Twitter.
There are more Social Media Platform but the mentioned ones are important and mostly used now-a-days. You can build an in-house team to work with your brand’s social media marketing or hire an agency which will be more profitable.
You can contact us for any requirement on Social Media Marketing for your brand/business.